Rolex Fined £80 Million For Preventing Its UK Luxury Swiss Rolex Fake Watches Being Sold Online

France’s Competition Authority, the equivalent of the US Justice Department’s Anti Trust Department, has fined Rolex €91.6 million (£80 million) for preventing its authorised dealers selling new perfect Rolex replica watches online.

Rolex has a worldwide policy of only selling its AAA UK Rolex fake watches through official jewellers’ brick and mortar stores, with online used only for marketing of new watches.

Rolex does not sell directly to consumers online or through physical stores.

The French authority rejected a defence from Rolex’s lawyers that restrictions are needed to prevent counterfeiting and parallel trade in its high quality replica Rolex watches.

Best Rolex copy watches was cited for a decade of restrictive practices that prevent its partners from selling online.

The watchmaker successfully defended its practice of enforcing recommended retail prices for its retailers, with the authority accepting that preventing the sale of Swiss movements fake Rolex watches and grey market trading are legitimate commercial aims.

However, its ruling noted that cheap Rolex replica watches’ competitors have not used the same tactics despite facing similar risks.

France’s Competition Authority opened its investigation into top Rolex super clone watches back in 2017 following complaings from Union de la Bijouterie Horlogerie and Pellegrin & Fils.

This led to a raid of Rolex’s French offices in 2019.

Pellegrin & Fils, a former Rolex AD, said was it had been cut from the network of partners in 2013 with no justification.

The retailer’s lawyers said the “eviction” came after it tried to convince Rolex to allow it to sell its 1:1 Rolex replica watches online, and suggested it was signed out to make it an example to other partners to keep them in line.

Rolex has declined to comment but is free to appeal to the Paris Court of Appeal.